The Instafame Project stories are the beating heart of the overall project. It’s the personal look into a very current discussion point, and we have a very clear vision… To document the stories, the locations that are quickly becoming the focus around Australia. Every weekend, we are out documenting the changing landscape, social media trends and some of Australia’s most beautiful spots.

The project aims to map locations that Instagrammers are searching. Armed with camera’s, laptops, video camera’s and an assortment of technology we aim to document and bring awareness to the issue and hope to become a part of the solution and not part of the problem.